Reversal Follows Condemnation

In a letter addressed to the groups, Ford said not only will it resume buying corporate ads featuring Land Rover and Jaguar, it will begin advertising Ford’s other brands in gay-themed publications as well. In the past, Ford had not purchased advertisements for the Ford, Mercury and Lincoln brands in gay-oriented publications.
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Ford also said it will continue to support nonprofit groups and events in the gay and transgender communities. Additionally, Ford reiterated its commitment to supporting gay employees in the automaker’s workforce. Ford, the No. 2 U.S. automaker, has received high marks for those efforts from the gay community in the past.

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